Report: We exhibited at 7th "JAPAN'S FOOD" EXPORT FAIR at Tokyo Big Sight in Japan.
- fundodai
- Jul 1, 2023
- 2 min read
FUNDODAI, Inc. exhibited at the 7th "JAPAN'S FOOD" EXPORT FAIR held at Tokyo Big Singh from June 21 to 23, 2023. With soy sauce companies from all over Japan, we presented the attractiveness of soy sauce to the world.
We have prepared a number of products for overseas markets, including Clear soy sauce, which has become a hot topic in Japan. Clear soy sauce is also popular overseas and has been used as a secret ingredient in local restaurants.
This time, we exhibited in the West Hall. Early in the morning, people were heading to the booth to prepare for the exhibition. The entrance pass was changed to a reception system that outputs a QR code.
Popular Clear soy sauce series. The size is 100ml bottle, easy to use and very popular!
Clear soy sauce breaks the common sense that soy sauce is black. The lineup includes Yuzu ponzu (vinegar with yuzu), dashi soy sauce (soup stock), and a new product this year, truffle soy sauce. Especially the Yuzu ponzu made with Japanese "yuzu" (citrus fruit) expresses the color and citrus flavor of yuzu juice. The Clear soy sauce base makes the Yuzu ponzu like a fresh and fruity dressing. It was very well accepted.
Clear "mentsuyu" somen noodles for tasting.
On the left is a champagne tower inspired by Clear soy sauce! On the right, we served a tasting of the transparent men-tsuyu noodle soup Everyone was able to take pictures and experience the concept of transparent soy sauce, which focuses on the color of the ingredients.
The number of visitors was 2,370! The event was a great success!
Many buyers visited our booth from the first day. This year, 2,370 people visited over three days. The booth of FUNDODAI at the Japan Federation of Soy Sauce Manufactures Cooperatives was also very crowded!
Thank you very much.
There are seasonings for overseas markets. From left, truffle soy sauce, wasabi oil, and three types of seasonings (for halal). The taste was also highly evaluated.
Media interviews.
Right: Mr. Yamamura, CEO of FUNDODAI. Left: Ms. Miki Toyoshima, a reporter from NHK.
NHK: "News Watch 9" broadcast on June 21
TV Asahi: "News Station" broadcast on June 21
The first day of the exhibition, June 21, was reported by various news outlets. The booth was introduced to companies that are focusing on exports, and FUNDODAI, which was at the Japan Federation of Soy Sauce Manufactures Cooperatives booth, was also interviewed. It was broadcast on the evening news on the same day, the 21st. Thank you very much.
On June 23, the last day of the tour, Mr. Tatsuo Fukuda (right photo) and Mr. Ryosuke Kozuki (left photo), members of the House of Councilors of the Liberal Democratic Party, also visited us. We introduced our products, including transparent soy sauce. Thank you very much for taking the time.
The event ended successfully! Thank you all for coming.
The event was attended mainly by staff from Overseas Division, who responded to buyers and exporters from various countries. We will continue to deliver Japanese soy sauce and seasonings from Kumamoto, Kyushu to the world. We look forward to your continued support.
管理人様の深い見識が伺える素晴らしい記事でした。単なる情報の羅列ではなく、実用的なアドバイスが含まれている点が特に気に入りました。私自身も、自分や周囲をより良く理解するためのツールを常に探しています。最近試してみた性格診断テストは、簡便ながらも深い洞察を与えてくれるものでした。こちらの記事と併せて活用すると、より理解が深まる気がします。
Great exhibition report. It was inspiring to read about your success at the 7th Japan’s Food Export Fair at Tokyo Big Sight and how widely your products were appreciated. Despite juggling long days, I hope you take a moment to rest and recover maybe even catch up on relief for that lingering Painful Toenail from all the busy walking around the venue
What an exciting recap of FUNDODAI's participation at the 7th Japan's Food Export Fair! The Clear soy sauce concept is truly innovative — the idea of a transparent soy sauce that preserves the natural color of ingredients while delivering rich umami flavor is the kind of creative thinking that pushes traditional food culture forward. It's impressive to see 2,370 visitors engaging with your booth over just three days, along with media coverage from NHK and TV Asahi. The champagne tower display must have been such a memorable way to showcase the product visually. Reading about how Japanese food businesses are expanding globally reminds me of how important it is to understand cultural and market research deeply — something I often…
It’s great to read about your experience exhibiting at the 7th Japan’s Food Export Fair at Tokyo Big Sight the report gives a clear sense of the event’s scale and energy, and it’s inspiring to see how many opportunities there are for food businesses to connect internationally. I liked how the post highlights both your booth activities and the interactions with visitors, which makes it easy to imagine the atmosphere even if you weren’t there. It also made me think about how trade shows can be such valuable platforms for sharing culture and products with a wider audience. For students or anyone using Assignment help UK, this article gives a useful real‑world example that could be helpful when writing about…
Using technology to increase access to youth mental health support may offer a practical way for young people to reach guidance, safe-spaces, and early help without feeling overwhelmed by traditional systems. Digital platforms, helplines, and apps could give them a chance to seek support privately, connect with trained listeners-orexplore resources that might ease their emotional load. This gentle shift toward tech-based support may encourage youth to open-up at their own pace, especially when in-person help feels too heavy to approach.
There is always a chance that these tools-quietly make support feel closer than before, creating moments where help appears just a tap-Berlinintim away. Even a small digital interaction might bring a sense of comfort. And somewhere in that space, you…