
"Transparent soy sauce" was developed in February 2019 as a commemorative product for the 150th anniversary of its founding.
Professional chefs are also interested in it, regardless of whether it is Japanese or Western.
It is applied to various dishes.
Overturned the common sense that soy sauce is black, and succeeded in making it transparent. Launched in February 2019 as a commemorative product for the 150th anniversary of its founding, it is now a hit product with over 400,000 units. Not only does the table not get dirty easily because it is not black, but it also has the advantage that the color of the ingredients is important when the dish is finished. "Transparent soy sauce" is a Cenozoic seasoning that can be applied not only to Japanese food but also to the hidden taste of Western food because it is transparent, and can utilize the salty taste and umami in cooking.
The secret of the deliciousness of transparent soy sauce
Because it is a long-established soy sauce maker! Ingredients are solid!
The raw material for transparent soy sauce is made from this brewed dark soy sauce.

To make Fundodai soy sauce, we make soy sauce from raw fried soy sauce.
"Transparent soy sauce" is made from this brewed dark soy sauce.

Transparent soy sauce featured in many media!
WBS取材風景
Each award was also awarded and received high praise.

日本パッケージデザイン大賞
2021入選
料理王国100選2020
入賞
にっぽんの宝物グランプリ
イノベイティブ賞2019
受賞
おもてなしコレクション
2019入賞
Received each award thanks to you
Transparent soy sauce has won many awards since its launch in February 2019. Received the "Omotenashi Collection 2019" prize as a souvenir that Japan is proud of, and the Innovative Award at the "Japan's Treasure Grand Prix", which selects excellent local gems. Winner of "Cooking Kingdom 100 Selection 2020", a culinary magazine for professionals. We have also been selected for the "Japan Package Design Award 2021", which recognizes excellent package design.


TEDxKumamoto 2019 CC-BY-NC-ND-SA
出演:フンドーダイ商品開発室 早田文子
Introducing the video that appeared at "TEDxKumamoto 2019" held at Kengun Culture Hall in Kumamoto City on October 13, 2019 (Sun).
各テレビで紹介されました。
Starting with TV TOKYO's economic program "WBS World Business Satellite", it was broadcast on national television from the local Kumamoto media.


It was featured in many other programs.

